{"id":295,"date":"2022-04-05T09:57:00","date_gmt":"2022-04-05T07:57:00","guid":{"rendered":"https:\/\/www.amedeomaturo.com\/en\/?p=295"},"modified":"2022-04-05T09:57:00","modified_gmt":"2022-04-05T07:57:00","slug":"dark-patterns-and-privacy","status":"publish","type":"post","link":"https:\/\/www.amedeomaturo.com\/en\/dark-patterns-and-privacy\/","title":{"rendered":"Dark Patterns and Privacy"},"content":{"rendered":"<h1>Dark Patterns in the Privacy Domain, according to the EDPB<\/h1>\n<p>Dark Patterns and privacy explained by the EDPB. Last March 14, the European Data Protection Board (<strong>EDPB<\/strong>) published the <strong>Guidelines 3\/2022<\/strong>. The title is quite self-explanatory: &#8220;<em><span dir=\"ltr\" role=\"presentation\">Dark patterns<\/span> <span dir=\"ltr\" role=\"presentation\">in social media platform interfaces<\/span><span dir=\"ltr\" role=\"presentation\">:<\/span> <span dir=\"ltr\" role=\"presentation\">How<\/span> <span dir=\"ltr\" role=\"presentation\">to <\/span><\/em><em><span dir=\"ltr\" role=\"presentation\">recognise and avoid them<\/span><\/em>&#8220;. You can reach it (in English) through this <a href=\"https:\/\/edpb.europa.eu\/system\/files\/2022-03\/edpb_03-2022_guidelines_on_dark_patterns_in_social_media_platform_interfaces_en.pdf\" target=\"_blank\" rel=\"noopener\"><strong>link<\/strong><\/a>. It&#8217;s the version for public consultation; don&#8217;t be shy and have your say!<\/p>\n<p>Although the text mentions expressly the use of Dark Patterns in the Social Media Platforms (name here your favorite&#8230;), in my opinion those patterns are applicable to how your entity should <strong>not <\/strong>write the <a href=\"https:\/\/www.amedeomaturo.com\/en\/privacy-policies\/\"><strong>Privacy Notices<\/strong><\/a>. Therefore, all these examples are applicable to both cases: online platforms and Web pages privacy notices.<\/p>\n<p>Let&#8217;s define the term <strong>Dark Patterns<\/strong>. They are the <em>tricks<\/em> implemented on online platforms that lead users into making decisions not in line with their real will. To illustrate this concept, we will list them and apply them to the Privacy Notices.<\/p>\n<div id=\"attachment_302\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-302\" class=\"wp-image-302 size-medium\" src=\"https:\/\/www.amedeomaturo.com\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/2019_IAPP_Laptop-Sticker-Privacy-Pro-on-Board-UPDATED-091119_3x3-DI-CUT2019-01-300x300.png\" alt=\"Privacy manager\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.amedeomaturo.com\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/2019_IAPP_Laptop-Sticker-Privacy-Pro-on-Board-UPDATED-091119_3x3-DI-CUT2019-01-300x300.png 300w, https:\/\/www.amedeomaturo.com\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/2019_IAPP_Laptop-Sticker-Privacy-Pro-on-Board-UPDATED-091119_3x3-DI-CUT2019-01-150x150.png 150w, https:\/\/www.amedeomaturo.com\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/2019_IAPP_Laptop-Sticker-Privacy-Pro-on-Board-UPDATED-091119_3x3-DI-CUT2019-01-768x768.png 768w, https:\/\/www.amedeomaturo.com\/en\/wp-content\/uploads\/sites\/2\/2022\/04\/2019_IAPP_Laptop-Sticker-Privacy-Pro-on-Board-UPDATED-091119_3x3-DI-CUT2019-01.png 901w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><p id=\"caption-attachment-302\" class=\"wp-caption-text\">Privacy managers don&#8217;t use dark patterns<\/p><\/div>\n<h2>Privacy Overloading<\/h2>\n<p>This <strong>dark pattern<\/strong> appears when the Privacy Notice is a zillion-page long. Actually, the data controller redacts the text with tons of legalese terms, requests and options to <em>scare<\/em> the users. Too much information could violate the art. 5, <strong>GDPR<\/strong> (transparency principle).<\/p>\n<h2>The Dark Pattern of Skipping<\/h2>\n<p>For instance, we have a &#8220;<em>skipping<\/em>&#8221; dark pattern when the text is so confusing that the user forgets what he\/she was looking for. The user ends up giving up his\/her <strong>privacy rights<\/strong> in order to continue with the use of the Web or social media platform.<\/p>\n<h2>Stirring as a Dark Pattern<\/h2>\n<p>&#8220;<em>Do you really want to leave us?<\/em>&#8220;. &#8220;<em>Why don&#8217;t you stay with us a little more?<\/em>&#8220;. Once the users decide to leave a specific Web, they could find messages like these, appealing to their emotions. Even visual nudges could be used to grab the attention of the <em>escaping<\/em> user.<\/p>\n<h2>Hindering Privacy Rights<\/h2>\n<p>This pattern describes all those unnecessary steps preventing users exercising their privacy rights. Be careful! The data controller shall always balance the need for verifying the users&#8217; identity without charging them with too many steps, documents, requests, etc. Don&#8217;t hesitate to contact your <a href=\"https:\/\/www.amedeomaturo.com\/en\/contact\/\"><strong>Privacy Manager <\/strong><\/a>in <strong>Spain<\/strong>,<strong> Europe<\/strong>: we have the right solution for you!<\/p>\n<h2>The &#8220;Fickle&#8221; Dark Pattern<\/h2>\n<p>In the similar fashion, we have a <strong>fickle dark pattern <\/strong>when the <strong>privacy notice<\/strong> is inconsistent and not clear. The users can&#8217;t easily understand the purpose of the processing and they &#8220;accept all&#8221;, without reading.<\/p>\n<h2>Left in the Dark<\/h2>\n<p>Lastly, the most annoying dark pattern (IMHO). Everything is designed to hide data privacy controls. Users are unsure about the processing of their data and are <em>left in the dark<\/em>.<\/p>\n<h2>Conclusion<\/h2>\n<p>Audit your <strong>Privacy Notices<\/strong> and be sure that they are not affected by those dark patterns. <a href=\"https:\/\/www.amedeomaturo.com\/en\/who-i-am\/\">We&#8217;ll be more than happy to help you!<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dark Patterns in the Privacy Domain, according to the EDPB Dark Patterns and privacy explained by the EDPB. Last March 14, the European Data Protection Board (EDPB) published the Guidelines 3\/2022. The title is quite self-explanatory: &#8220;Dark patterns in social media platform interfaces: How to recognise and avoid them&#8220;. You can reach it (in English) [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,115,122,114,126,17,116,117,19,118,125,127],"tags":[120,123,119,112,24,121,7,8,128,124],"class_list":["post-295","post","type-post","status-publish","format-standard","hentry","category-controller","category-dark-patterns","category-data-controller","category-edpb","category-europe","category-gdpr","category-guidelines","category-guidelines-edpb","category-privacy","category-privacy-dark-patterns","category-privacy-manager","category-spain","tag-dark-patterns","tag-data-controller","tag-edpb","tag-europe","tag-gdpr","tag-guidelines","tag-privacy","tag-privacy-manager","tag-spain","tag-transparency"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dark Patterns and Privacy - 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